Programme Synopsis

Goal

The goal of the programme is to produce students with in-depth theoretical foundation and robust research skills in marketing.

Objective

The objectives of the MBA (Marketing) programme are to:

1. develop the capacity of students to identify marketing problems and develop alternative solutions to solve them;
2. equip students with skills to identify and solve complex marketing problems; and
3. enhance the analytic ability of students to apply marketing theories, concepts, and strategies to formulate sales and strategic management policies to increase revenue.

WHAT CONTENT ARE AVAILABLE FOR LEARNERS?

Textbooks, slides, published articles, data files, and Open-source software are available. Learning materials are loaded unto the Open-source Moodle Learning Management System (LMS).

TEACHING/DELIVERY METHODOLOGY

The delivery is a blended approach of face-face and self-learning sessions.

STUDENT SUPPORT SERVICES

Support services available to students include facilitators for both face-to-face and online engagements, centre co-ordinators to provide administrative support, and Learning Management System to help students learn continuously.

CAREER PROSPECTS

Graduates from the MBA Marketing programme are employable as managers, sales officers, business developers, and researchers in both private and public institutions. They are also strongly placed to be assigned higher roles in their current organisations. Graduates can also enrol on PhD studies for careers in academia.

WHO SHOULD ENROL ON THIS PROGRAMME?

The programme is suitable for entry-level, middle-level, and top-level professionals, sales analysts, as well as researchers in the various organisations. The MBA Marketing is also suitable for individuals who aspire to take up these roles.

ELIGIBILITY

Graduates from a recognised University with Marketing concentration or professional Marketing qualifications (CIM, CIMG).

PROGRAM FEE

The MBA Marketing costs GHS 8150 per year.

CERTIFICATE

On successful completion of the programme, the student would be awarded MBA degree in Marketing by the University of Cape Coast.

ASSESSMENT & EXAMINATION

Candidates are assessed through presentations, assignments, and attendance/participation which constitute 40%. End-of-semester examination constitutes 60%.

PROGRAM STRUCTURE

The MBA Marketing is by course work and research. It is normally done in two academic years of four semesters with a minimum credit load of 60.